What is a brand licensing agreement?

This type of agreement includes all the details of how the two individuals or companies will work together on a specific business venture. Most brand licensing agreements include a licensee or the individual or company that is buying the rights to license a product or brand, as well as a licensor, or the owner of the licensed product or brand.

What is a brand license?

Brand licenses are agreements that fall under legal protection, allowing a third party to lease a name, likeness, or brand from another business entity or individual. This agreement is a contract that permits the use of a product or idea that is protected under U.S. trademark laws.

What is an example of brand licensing?

Some examples of brand licensing are when companies license their name or logo to be used on another company's products or services. For example, Nike licenses its name and logo to be used on apparel, shoes, and other sporting goods. What is the strategy of licensing?